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Speakers & Programmes

Guest Speakers - Associate Professor (Dr) Peter Ling


Associate Professor (Dr) Peter Ling is Deputy Dean (International) in the School of Media and Communication at RMIT University in Melbourne, Australia. Peter’s industry career included journalism, public relations, retail advertising, advertising agency management, marketing communication consultancy and team creativity facilitation. He has worked in Singapore, Taipei, Perth and Melbourne, with working attachments in Young & Rubicam Advertising New York and Lintas Advertising Sydney. In Singapore, Peter was Treasurer of the Institute of Public Relations of Singapore in 1976, Chairman of the Public Relations Sub-Committee of the 12th Asian Advertising Congress in 1980 and President of the Association of Advertising Agents Singapore 1989-1991. In Taipei, he wrote two weekly newspaper columns on marketing and personal effectiveness for The China Post while with Lintas Taiwan and published selected articles into two books. In Perth, his doctorate on accelerated adult team creativity at the University of Western Australia won the Fogarty Prize for best thesis; he taught advertising, consumer behaviour, creative thinking and marketing communication at Edith Cowan University between 2004-2010; and supervised a team that emerged as Asia Pacific winners in the Google Online Marketing Challenge 2010. In Melbourne, Peter is author of Be the Innovators: How to accelerate team creativity and lead author of Consumer Behaviour in Action, both published by Oxford University Press.